Prof. Przemysław Bąbel, PhD, is a full professor of psychology, the director of Jagiellonian University Institute of Psychology, the chair of Jagiellonian University Research Discipline Council for Psychology, and the head of the Pain Research Group at Jagiellonian University. He is the president of the Polish Society of Behavioral Psychology, a member of the Steering Committee of the Society for Interdisciplinary Placebo Studies and a member of the Committee on Psychological Sciences of the Polish Academy of Sciences. His research interests include learning mechanisms of placebo effects, memory of pain, and the psychological factors that influence pain perception. Prof. Bąbel is also interested in applications of behaviour analysis and the psychology of memory in education and therapy, including treatment of chronic pain. Prof. Bąbel has co-authored over a hundred scientific publications, including eight books and more than 100 popular science publications. In 2019, he was awarded the Association for Psychological Science Fellow status for his sustained outstanding contributions to the science of psychology. In 2023, Prof. Bąbel was honored with the Journal of Pain Top Reviewer Award and received recognition in the Stanford-Elsevier ranking, placing within the top 2% of the world’s most-cited scholars.